Faction Shops

  For those of you that haven't dared explore The Ruins of Niroth
  yet, you should know that it contains a faction shop. Faction 
  shops allow you to purchase items with faction points (or "rep")
  rather than coins. Faction shops are now spreading to other,
  easier reps, with the first one being the new Foundation Tower
  shop near the Adventurer advancement room. It caters to smaller
  players but should prove very useful for newbies in particular.
 
  Check it out next time you're in Foundation and look for more
  shops based on existing factions to arrive soon!